THE MILLENNIAL IMPACT REPORT: 10 YEARS, LOOKING BACK
Insights from a decade of research on how millennials connect,
give and involve themselves with social and political causes
Ten years of research – which has surveyed more than 150,000 millennials and created the largest body of data and analysis on how U.S. millennials interact with causes – have led to this report, which demonstrates why and how the nation’s youngest generation of adults has engaged in doing good, how they have changed philanthropy, what they expect of the public, private, nonprofit and government sectors in addressing societal challenges and the consequences for ignoring their powerful influence.
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The mountain of data and analysis created by this decade of study has led to a general framework for understanding millennial (1980-2000) constituents. Based on careful review of the data we have identified ten traits characterizing young people’s approaches to cause engagement:
- See all of their assets as equal;
- Are everyday changemakers; and,
- Believe in the power of activism.
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- Social issues rather than institutions;
- Using their collective voice; and,
- Supporting others and the greater good more than ineffective partisan politicking.
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- Through a range of sectors and industries;
- By employing innovative approaches;
- Through actions both big and small.
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- Largely by their peers.
